Mazda announces top performing dealers of 2025

Mazda Motors UK has announced the winners of its National Dealer League, recognising its best performing retailers of 2025.

The overall winner was Oakmere Mazda, the family-owned business which has represented the brand for 20 years in Northwich, Cheshire.

The annual honours acknowledge outstanding performances across Mazda’s 114-strong network with dealers assessed and ranked across 14 KPIs including sales achieved against targets for vehicles, aftersales and local business, as well as customer satisfaction and retention levels.

Oakmere Mazda scored strongly across all criteria propelling it from 79th last year to take the top position. Rounding off the top five were Edwards Mazda in Kempsey, Magna Mazda in Dorchester, Magna Mazda in Southampton and Parks Mazda in Ayr. 

Commenting on achieving the top position, Matthew Griffiths, General Sales Manager of Oakmere Mazda Northwich, said: “We are thrilled to have won such an accolade from Mazda which recognises what has been a remarkable team effort.

“At the beginning of 2025 we set ourselves the target of finishing the year in the top 20. We reviewed all our sales processes and focused on doing the basics well, mentoring team members who had not previously worked in car retailing and working closely with our Mazda Business Manager and Finance Performance Manager.

“After just a few months we were ranked in the top 10 performing Mazda dealers and then challenged ourselves to go all the way to the top. We introduced new processes that helped us to continue improving and through total commitment and teamwork we achieved what would otherwise have seemed impossible.”

Commenting on this year’s results, Mazda Motors UK, Sales Director, Laura Brailey, said: “Against the backdrop of a turbulent 12 months for the car retailing sector, it is great to see such strong achievements across our network as highlighted by our National Dealer League.

“Oakmere Mazda’s remarkable turnaround, driven by inspirational leadership, cross-departmental teamwork and sheer determination made them a well-deserved winner.

“These rankings have always been designed to help our network measure their performance and to give Mazda a chance to recognise outstanding accomplishments. Ultimately, ensuring this excellence means a better experience for our customers – no matter where, when, or how they interact with our brand, they receive the brilliant experience they’ve come to expect.”

2025 Mazda National Dealer League

1 Oakmere Mazda, Northwich

2 Edwards Mazda, Kempsey

3 Magna Mazda, Dorchester

4 Magna Mazda, Southampton

5 Park's Mazda, Ayr

6 Stoneacre Mazda, Gateshead

7 Pentraeth Mazda, Menai Bridge

8 Nunns Mazda, Grimsby

9 TW White & Sons Mazda, Great Bookham

10 Hendy Mazda, Eastleigh

11 Magna Mazda, Salisbury

12 Beechwood Mazda, Derby

13 Magna Mazda, Poole

14 Eden Mazda, Taunton

15 Stoneacre Mazda, Newcastle

16 TW White & Sons Mazda, Orpington

17 RRG Mazda, Stockport

18 Windsors Mazda, Wirral

19 Pat Kirk Mazda, Omagh

20 Mitchell Mazda, Chester

21 David Hayton Mazda, Southport

22 Struans Mazda, Perth

23 Clevedon Mazda

24 Leamington Mazda

25 Stourbridge Mazda

26 Magna Mazda, Christchurch

27 Oldham Mazda

28 Rockingham Mazda, Corby

29 Vertu Mazda, Redditch

30 Coventry Mazda