Eden Motor Group expands with Mazda in Newbury
UK, 04/02/2026
- Multi-franchise group now represents Mazda across four sites.
- Eden will dual-franchise Mazda with Vauxhall in Berkshire town.
- Mazda network prepares for three new car introductions in 2026.
Eden Motor Group has acquired the Mazda franchise in Newbury from MotorLux, increasing its representation with the brand to four sites.
The multi-franchise dealer group relocated the business’ sales and aftersales operations to a dedicated showroom alongside its Vauxhall dealership and opened to customers on 3 February.
Eden also represents Mazda in Basingstoke, Reading and Taunton.
Commenting on the acquisition Graeme Potts, CEO of Eden Motor Group, said: “This purchase enables us to scale our presence in the Thames Valley with Mazda, a brand we have represented since 2013.
“Our Fit for the Future strategic plan is to dual franchise wherever we can, enabling us to drive more sales and aftersales through our physical locations. As a highly valued growth partner, Mazda is a perfect fit for this approach.
“Over the years our Mazda businesses have performed strongly on the back of desirable products, loyal customers, conquest sales and local fleet business opportunities.
“We also appreciate Mazda’s partnership approach to doing business, so this acquisition presented an unmissable opportunity to grow our representation with the brand.”
Commenting on the latest addition to the Mazda dealer network, Jeremy Thomson, managing director of Mazda Motors UK, said: "We’re delighted to expand our long-standing partnership with Eden Motor Group. This acquisition will generate incremental sales and aftersales in its Thames Valley heartland.
“Eden’s strategic commitment to grow with Mazda follows a positive 2025 for the brand with sales up 1.5% to 31,443 units, outperforming many of our competitors.
“We anticipate further growth in 2026 with a strong order bank going into the March plate-change and with three new car introductions – Mazda CX-5, Mazda 6e and Mazda CX-6e – in the second half; the most we have ever launched in a single year.”
Mazda currently has a 116-strong network and is growing its representation with existing and new partners, with another new showroom opening to be announced shortly.