Mazda responds to UK Government decision to not incentivise EV adoption

The UK Government has confirmed it will not return to the incentives for private buyers that were the driving force behind the initial adoption of EVs, in response Mazda UK has reduced the price of the MX-30 to become the most affordable EV SUV in the market today.

“While it was disappointing to not see any incentives for private buyers of electric vehicles in the budget, we have taken pricing action on our BEV to make the MX-30 more accessible to customers” commented Jeremy Thomson, Managing Director, Mazda UK.

“As manufacturers we have to build and sell electric cars that people want to buy at a price that gives them confidence to adopt EV technology.  We have recently made price reduction changes to our MX-30 BEV to a starting price of £27,995 to make it the most affordable electric SUV on the market and on a par with many combustion-engine small family cars. With a £6,000 Mazda deposit contribution, the monthly cost is now just £199*.  That makes it one of the most affordable EVs available in the UK today”.

“We need to change the narrative around EVs, from range to usage and encourage home charging installation, better public charging infrastructure as well as government incentives that consider cost throughout the ownership cycle.”

“The Mazda MX-30 is the perfect EV when considering a purchase based on actual usage rather than ultimate range. A survey of our digital service records across 1.5 million Mazda cars in the UK highlights that the average daily mileage is just 26-miles, and we’ve found that customers who choose an EV as a second car or a shorter-range commuting car, find the Mazda MX-30 to be perfect, especially when combined with the convenience of a home charger”.